When it comes to buying or selling a home, the choice of your real estate agent can make or break the experience. While most consumers focus on commission rates or promises of quick results, a deeper understanding of why agents fail can reveal the true value of selecting the right professional. A recent REIGNation mastermind meeting, led by Edmund Bogen, shed light on this critical topic. Here are key insights tailored to help buyers and sellers understand what to look for in a real estate agent and why their choice matters.
The Real Estate Landscape: Why Agents Struggle
Agents face numerous challenges, ranging from inconsistent follow-up to lack of proper planning. According to the mastermind discussion, many agents don’t fail because of external factors but because they fail to plan effectively. This failure impacts not just the agent’s business but also the experience of their clients. For buyers and sellers, this underscores the importance of hiring an agent who is disciplined, knowledgeable, and consistently engaged in their craft.
What This Means for Buyers and Sellers
1. Consistent Follow-Up Is Key
One of the most common reasons agents fail is poor follow-up. A great agent has systems in place to ensure no detail is overlooked—from scheduling showings to keeping you informed about market trends. If an agent seems unresponsive or disorganized, consider it a red flag.
2. Planning and Strategy Matter
Real estate isn’t about winging it. Successful agents invest time in planning and rely on multiple lead-generation strategies. For sellers, this means your property will get the exposure it needs. For buyers, it ensures access to the best listings before they hit the broader market.
3. Work Environment Reflects Productivity
Some agents thrive in an office setting, while others prefer working remotely. Either environment can be productive if the agent knows how to stay focused. When interviewing agents, ask about their typical workday and how they stay on top of their responsibilities.
4. Fear Management Affects Performance
Agents face fears—fear of failure, fear of rejection, even fear of success. An agent who can manage these emotions is more likely to remain calm and focused during negotiations, ensuring you get the best deal possible.
5. Ethics Are Non-Negotiable
Ethical considerations are essential in real estate. Whether it’s honestly pricing your home or advising against a risky purchase, a good agent puts your best interests first. This ethical commitment is something every buyer and seller should demand.
The Traits of a Great Realtor
From the REIGNation session, several qualities emerged that distinguish top-performing agents. Buyers and sellers should look for professionals who:
- Communicate Clearly and Often: An agent’s ability to explain market conditions and keep you informed throughout the process is invaluable.
- Balance Technology with a Personal Touch: While tools like AI and digital marketing are important, the human connection remains critical in building trust and understanding your needs.
- Adapt to Market Trends: The real estate market evolves quickly. A forward-thinking agent will stay informed and adjust strategies as needed.
- Build Strong Relationships: Agents who invest in their professional network and maintain positive client relationships are more likely to deliver excellent results.
- Embrace Diversity and Collaboration: Teams with varied expertise and backgrounds can better serve a wide range of clients.
Questions to Ask When Hiring a Realtor
Before you commit to an agent, ask the following questions to gauge their professionalism and fit:
- How do you ensure consistent follow-up with your clients?
- What strategies do you use to market homes?
- How do you stay informed about changes in the market?
- Can you share examples of ethical dilemmas you’ve handled and how you resolved them?
- What role does technology play in your business?
- Do you work independently or as part of a team? How does this benefit your clients?
Final Thoughts
Hiring the right real estate agent is one of the most important decisions you’ll make when buying or selling a home. The insights shared during the REIGNation mastermind highlight the challenges agents face and the qualities that set great agents apart. By understanding these factors, you can make an informed choice and ensure a smooth, successful transaction.
Remember, your agent isn’t just a salesperson; they are your advocate, strategist, and partner in achieving your real estate goals. Choose wisely.